To Work with or without the Middle Man

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The concept of disintermediation has been a popular topic in recent years, and many manufacturers and suppliers have already made this step. Whether it’s a good or bad idea depends on a lot of factors.

However, "Business is always about metrics" — so reasons for such approach are connected to time requirements, business needs and client’s expectations. COVID-19 pandemic only emphasized and accelerated this trend in 2020.

Let’s look at this from different perspectives

Manufacturers

Customers

Distributors

Follow the digital transformation wherever possible, create the necessary environment:

Suplery is a B2B solution for the professional cosmetics industry that enables better customer retention, significantly increases the productivity of the sales process and level of service, reduces operational costs, and helps to get new clients.

The Suplery platform integrates with your customers' various CRM systems. This allows customers to automatically order exactly the products they need for the next period, offer them new products and promotions, and automatically solve common problems encountered during the ordering process.