Alfheim Beauty Lavender+ Purple Shampoo is a pro violet-depositing cleanser for stylists managing blonde, grey, or lightened clients. 💜
Powered by violet pigment (CI 60730), it neutralizes brassy and yellow tones with a short contact time, keeping cool tones crisp between services. A color-safe, sulfate-free cleanse lifts buildup without stripping, so it’s fit for regular maintenance. ✨
Clients notice cooler, brighter results with extra shine and smoothness; conditioning agents help tame frizz and boost gloss. Lavender oil helps soothe the scalp, while quinoa extract, vitamin E, and grape seed oil support softness and protection. 🌿💎
Built for the backbar and take-home, it aligns with modern standards—cruelty-free and free of parabens, sulfates, phthalates, and mineral oil—in recyclable packaging. 🫧
Add Lavender+ Purple Shampoo to your toning lineup and keep clients brass-free between visits.
Benefits
- Brass Neutralization: Violet pigment (CI 60730) counteracts yellow and warm tones for a cooler, brighter appearance.
- Gentle, Effective Cleansing: Surfactant system (Sodium C14-16 Olefin Sulfonate with Cocamidopropyl Betaine) cleanses while the amphoteric surfactant helps reduce harshness, supporting color-care washing.
- Shine and Smoothness: Dimethiconol and the cationic conditioner increase surface smoothness and light reflection for a glossier look.
- Frizz Control: Film-forming conditioning (dimethiconol) and cationic polymer help reduce flyaways and improve manageability.
- Tone Maintenance: Violet pigment supports ongoing maintenance of cool tones with regular use.
Active ingredients
CI 60730: Violet pigment that deposits a subtle purple hue during the 2–3 minute contact time to counteract yellow and brassy tones in blonde and grey hair.
Sodium C14-16 Olefin Sulfonate: Primary anionic cleanser that effectively lifts excess oil and buildup for a thorough wash—foundational for even, consistent toning results from the violet pigment.
Cocamidopropyl Betaine: Amphoteric co-surfactant that boosts foam and moderates cleanse harshness, supporting a gentler, color-care cleanse.
Dimethiconol: Depositing silicone that smooths the hair surface, adds slip and shine, and helps reduce frizz during and after washing.
Guar Hydroxypropyltrimonium Chloride: Cationic conditioning polymer that enhances softness and manageability and helps reduce static in a rinse-off format.
Ingredients
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Cocamide MEA, Fragrance, Dimethiconol, Glycol Distearate, PPG-10 Sorbitol, Sodium Benzoate, Glycerin, Benzyl Alcohol, Phenoxyethanol, Guar Hydroxypropyltrimonium Chloride, Propylene Glycol Laurate, Sodium Lauryl Glycol Carboxylate, Polyquaternium-7, Disodium EDTA, Sodium Methyl Cocoyl Taurate, Hydrogenated Castor Oil, Lauric Acid, CI 60730, Citric Acid, TEA-Dodecylbenzenesulfonate, Lavandula Angustifolia (Lavender) Oil, Sclerocarya Birrea Seed Oil, Argania Spinosa Kernel Oil, Panthenol, Simmondsia Chinensis (Jojoba) Seed Oil, Vitis Vinifera (Grape) Seed Oil, Tocopheryl Acetate, Propylene Glycol, Chenopodium Quinoa Seed Extract, Chlorphenesin, Ethylhexylglycerin, BHT, Potassium Sorbate
How to use
- Wet your hair.
- Apply the shampoo to the wet scalp and hair.
- Massage into a lather.
- Leave on for 2–3 minutes.
- Rinse thoroughly.
Pro tips for using this product
For best results, follow with the matching Lavender+ Purple Conditioner to maintain tone and hydration. Use daily as needed; for very light platinum or highly porous hair, use 2–3 times per week to avoid over-toning.
