DAMANCI Empowering Keratin Treatment is a professional, extra-strength smoothing and straightening service for stylists who need durable control of frizz and shape on a wide range of hair types.

A formaldehyde-based, heat-activated system teams with hydrolyzed keratin and supporting proteins to reset surface alignment and deliver lasting smoothness. Silicone film-formers enhance slip and control, while sunflower seed oil and humectants support shine and a softer feel. Calendula and chamomile extracts help condition during processing, contributing to a polished, salon-quality finish.

Use on dry, curly, straight, frizzy, or color-treated hair when the goal is a smoother, silkier, shinier result with reduced puff and flyaways. With proper technique, results typically last 4–6 months, helping clients maintain their look between appointments.

Ready to offer long-lasting smoothness with a reliable pro workflow? Add to your backbar and follow the protocol for consistent results.

• Straightening and smoothing: Formaldehyde with heat and keratin support a smoother, straighter finish.
• Anti-frizz control: Silicones and cationic conditioning reduce surface roughness and flyaways.
• Shine and silkiness: Silicone film-formers and sunflower seed oil boost gloss and a silky feel.
• Moisture support: Glycerin and propylene glycol help retain moisture for softer hair.
• Nourishing and repair support: Hydrolyzed keratin and proteins help improve the look of damaged hair.
• Soothing during application: Calendula and chamomile extracts help comfort hair during processing.

Formaldehyde: Heat-activated straightening agent that delivers durable smoothing and frizz reduction.

Hydrolyzed Keratin: Protein that supports cuticle smoothing and helps improve the look of damaged hair.

Cyclopentasiloxane: Lightweight silicone that enhances slip and adds surface shine.

Dimethiconol: High–molecular weight silicone forming a smoothing, glossy film on hair.

Dimethicone Crosspolymer: Silicone elastomer that boosts silky feel and surface smoothing.

Cetrimonium Bromide: Conditioning agent that helps reduce static and contributes to softness.

Glycerin: Humectant that helps attract and retain moisture for softer-feeling hair.

Propylene Glycol: Humectant/solvent that supports moisturization and formula performance.

Helianthus Annuus Seed Oil: Emollient oil that helps nourish and add shine.

Calendula Officinalis Flower Extract: Botanical extract that helps soothe and condition hair during processing.

Chamomile Recutita Flower Extract: Botanical extract that helps soothe and enhance softness and luster.

Hydrolyzed Wheat Protein: Film-forming protein that helps improve feel and the appearance of damage.

1. Wash hair with DAMANCI Clarifying Shampoo.
2. Towel dry thoroughly.
3. Divide the hair into four sections.
4. Shake the product well.
5. Pour 2 to 3 oz of treatment into a container.
6. Apply the treatment to 1/2 inch sections with an application brush, starting 1/2 inch away from the scalp and working to the ends.
7. Do not apply directly to the scalp.
8. Continue until all hair has been treated.
9. Comb through to remove excess product.
10. Allow the treatment to process for 20 minutes.
11. Blow-dry with a comb until the hair is 100% dry.
12. Set the flat iron to 450°F for undamaged hair.
13. Set the flat iron to 380°F for moderately to severely damaged hair.
14. Flat iron each section from roots to ends 8 to 10 times.
15. Continue until all sections are completed.
16. Finish by applying DAMANCI Elixir Argan Oil to enhance shine and elasticity.

Pro tips for using this product

Results typically last 4 to 6 months. Choose the flat-iron temperature based on hair condition for optimal results and to minimize stress on sensitized hair.