DAMANCI Empowering Keratin Treatment is an extra‑strength professional smoothing and straightening system for stylists who need durable frizz control and sleek alignment across all hair types, including color‑treated hair.

Built around a heat‑activated formaldehyde crosslinker, the treatment resets hair shape while hydrolyzed keratin and proteins reinforce the cuticle for a tighter, smoother lay‑down. Silicones and cationic conditioners enhance slip and detangling to reduce friction during heat passes, while lipids and humectants leave strands feeling soft and supple with a polished, high‑gloss finish. To help maintain the cosmetic look, the formula includes antioxidants and a UV absorber alongside botanical extracts that cushion the hair.

This formaldehyde‑based formula is designed for professional use; follow all directions and safety measures, including no scalp application and careful heat control, to deliver smooth, manageable hair with lasting polish.

Add it to your backbar to offer reliable, long‑wear smoothing your clients can see and feel.

• Long-lasting smoothing and straightening: Heat-activated crosslinking supports durable shape and alignment of the hair fiber.
• Frizz and flyaway reduction: Cationic conditioning agents and silicones help control static and smooth the cuticle.
• Enhanced shine and polish: Silicones and lipids create a reflective, sleek finish.
• Improved detangling and manageability: Conditioners and fatty alcohols provide slip for easier comb-through.
• Surface reinforcement: Keratin and other hydrolyzed proteins form a supportive film for stronger-feeling strands.
• Moisture support and softness: Humectants and emollients help retain hydration and keep hair supple.
• Assists with heat-styling glide: Silicones reduce friction during blow-drying and flat ironing.
• UV appearance protection: A UV filter helps defend the hair’s cosmetic color and look under sun exposure.
• Antioxidant support: Antioxidants help protect against environmental oxidative stressors.

Formaldehyde: Heat‑activated crosslinker that reshapes and sets hair for durable straightening and smoothing.

Hydrolyzed Keratin: Protein fragments that form a reinforcing, smoothing film on the cuticle to improve feel and alignment.

Cyclopentasiloxane, Dimethiconol, Dimethicone Crosspolymer: Smoothing silicones that enhance slip, reduce friction during heat passes, and impart high-gloss shine.

Cetrimonium Bromide + Cetearyl Alcohol: Conditioning surfactant–fatty alcohol pair that detangles, reduces static, and improves manageability.

Hydrolyzed Wheat Protein + Hydrolyzed Soy Protein: Film-forming proteins that help even the hair surface and add body for a smoother finish.

Propylene Glycol, Glycerin, Butylene Glycol: Humectants that attract and retain moisture to maintain softness and suppleness.

Ethylhexyl Methoxycinnamate: UV absorber that helps defend hair’s appearance against sun exposure.

Tocopheryl Acetate, Tocopherol, Dimethylmethoxy Chromanol: Antioxidants that help protect the hair’s cosmetic appearance from oxidative stress.

Helianthus Annuus Seed Oil, Lecithin, Glycolipids: Lipid-replenishing emollients that enhance softness and shine.

Calendula Officinalis Flower Extract + Chamomile Recutita Flower Extract: Botanical conditioners that help soothe the feel of hair during the service.

Linoleamidopropyl PG-Dimonium Chloride Phosphate: Cationic lipid that helps reduce static and supports smoother lay-down.

1. Wash hair with DAMANCI Clarifying Shampoo.
2. Towel dry well.
3. Divide hair into four sections.
4. Shake the product well.
5. Pour 2 to 3 oz of treatment into a container.
6. Apply the treatment with an application brush to half‑inch sections, starting half an inch away from the scalp to the ends.
7. Do not apply directly to the scalp.
8. Continue until all hair is treated.
9. Comb through to remove excess product.
10. Allow the treatment to process for 20 minutes.
11. Blow-dry thoroughly until hair is 100% dry.
12. Set the flat iron to 450°F for undamaged hair.
13. Set the flat iron to 380°F for moderately to severely damaged hair.
14. Flat iron each section from roots to ends 8 to 10 times.
15. Repeat until all sections are completed.
16. Finish by applying DAMANCI Elixir Argan Oil to restore shine and elasticity.

Pro tips for using this product

Results typically last 4 to 6 months. Finish the service with DAMANCI Elixir Argan Oil to enhance shine and softness for a polished result.