Damanci Empowering Keratin Treatment is an extra-strength, professional smoothing and straightening system for stylists seeking predictable, long-wear frizz control across diverse hair types.

Powered by a heat-activated formaldehyde system, it locks hair into a sleeker alignment while hydrolyzed keratin and proteins support the cuticle for a smoother feel and improved manageability. A balanced blend of silicones and emollients creates a glossy, reflective finish, and cationic conditioners help detangle and reduce static. Botanical extracts and humectants contribute to a conditioned, well-cared-for feel throughout the service.

Add this treatment to your smoothing menu to deliver durable, high-gloss control with a predictable, pro-friendly workflow.

• Long-lasting smoothing and straightening: Heat-activated system helps lock in a sleek, straighter look for extended wear.
• Frizz reduction: Silicones and cationic conditioners help tame frizz and flyaways.
• Enhanced softness and manageability: Conditioning agents and fatty alcohols improve slip and make hair easier to style.
• Shine boost: Film-forming silicones and emollients add a glossy, reflective finish.
• Moisture support: Humectants help attract and retain moisture to reduce dryness.
• Appearance of repair: Proteins and keratin temporarily reinforce the hair surface to improve the look of damaged areas.
• Nourishing feel: Botanical extracts and oils contribute to a conditioned, well-cared-for feel.

Formaldehyde: Heat-activated crosslinker that locks hair into a straighter alignment for long-lasting smoothing and straightening.

Hydrolyzed Keratin: Protein fragments that temporarily reinforce and smooth the hair fiber to improve strength, feel, and frizz control.

Cyclopentasiloxane: Volatile silicone that aids even spread and delivers a sleek finish as it evaporates.

Dimethiconol: High-molecular-weight silicone that forms a lightweight, glossy film to reduce frizz and enhance slip and shine.

Cetrimonium Bromide: Cationic conditioning agent that improves detangling, softness, and static control.

Cetearyl Alcohol: Fatty alcohol emollient that softens and helps smooth the cuticle for better manageability.

Glycerin: Humectant that attracts and retains moisture to help combat dryness.

Hydrolyzed Wheat Protein: Film-forming protein that helps temporarily fortify strands and improve elasticity.

Helianthus Annuus Seed Oil: Emollient oil that smooths the hair surface and adds shine.

Calendula Officinalis Flower Extract: Conditioning botanical extract that helps comfort and support the hair fiber during treatment.

Chamomile Recutita Flower Extract: Botanical extract traditionally used to condition and enhance softness and luster.

Dimethylmethoxy Chromanol: Antioxidant that helps protect the hair fiber from oxidative stress, supporting a healthier look.

1. Wash hair with the brand’s clarifying shampoo.
2. Towel-dry hair thoroughly.
3. Comb to divide the hair into four sections.
4. Shake the treatment bottle well.
5. Pour 2 to 3 oz of treatment into a non-metal container.
6. Using an application brush, apply to 1/2-inch sections starting 1/2 inch from the scalp through the ends.
7. Avoid applying directly to the scalp.
8. Continue application until all hair is saturated evenly.
9. Comb through to remove excess product.
10. Let the treatment process for 20 minutes.
11. Blow-dry with tension until hair is 100% dry.
12. Set the flat iron to 450°F for undamaged hair or 380°F for moderately to severely damaged hair.
13. Flat iron each section from roots to ends 8 to 10 times.
14. Repeat until all sections are sealed with the flat iron.
15. Finish by applying the brand’s Elixir Argan Oil for shine and elasticity.

Pro tips for using this product

Use smaller sections for even saturation and consistent heat sealing. Adjust the flat iron temperature based on hair condition as directed to minimize unnecessary heat exposure. Expect results to last about 4 to 6 months with proper care.