Pure Intense Hair Mask is a professional, rinse-out deep-conditioning treatment for all hair types, designed for stylists who need soft, silky, more manageable results in minutes.

Bold moisture replenishment translates into smooth comb-outs and fewer snags. A balanced blend of humectants such as glycerin and panthenol draws in hydration while cationic conditioners and polymers deposit to the fiber, enhancing slip and reducing static for quick, controlled detangling during service.

Strength and elasticity support come from hydrolyzed keratin working alongside panthenol to reinforce the feel of the hair. At the same time, natural oils including jojoba and wheat germ, complemented by occlusive emollients and film-formers, refine the cuticle surface to boost light reflection—clients see a sleeker texture with reduced frizz and a healthy, glossy finish.

Built for backbar efficiency, the protocol is straightforward: apply liberally, leave 4–5 minutes, then massage under warm water to reactivate before rinsing. For intensified conditioning, cover with a plastic cap and add heat for up to 15 minutes. The formula also integrates into curl and coil services when paired with the brand’s Elixir Argan Cream and Empowering Blowout Spray.

Add this mask to your backbar to streamline deep-conditioning services and deliver a polished, high-shine finish your clients will notice.

• Moisture Replenishment: Humectants (Glycerin, Panthenol, Sorbitol) and emollients (Cetyl Alcohol, Simmondsia Chinensis Seed Oil, Triticum Vulgare Germ Oil, Paraffinum Liquidum) help replenish moisture and softness.
• Improved Manageability and Detangling: Cationic conditioners and polymers (Cetrimonium Chloride, Cetrimonium Bromide, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-37) enhance slip and reduce static for easier combing.
• Smoothing and Frizz Reduction: Conditioning agents and oils smooth the cuticle to help tame flyaways and reduce frizz.
• Enhanced Shine: Emollient oils and film-formers increase surface smoothness and light reflection for a glossier look.
• Supports Strength and Elasticity: Hydrolyzed Keratin and Panthenol help reinforce the hair surface for more resilient-feeling strands.
• Antioxidant Support: Antioxidants (Tocopherol, Tocopheryl Acetate, Sodium Ascorbyl Phosphate, Retinyl Palmitate) provide antioxidant support.

Hydrolyzed Keratin: Deposits to the hair shaft to help temporarily fortify, support elasticity, and smooth the cuticle for improved feel and shine during rinse-off use.

Cetrimonium Chloride: Cationic conditioner that reduces static, enhances slip, and aids detangling for softer, more manageable hair.

Guar Hydroxypropyltrimonium Chloride: Cationic polymer that deposits on hair to boost slip, reduce frizz, and improve combability.

Polyquaternium-37: Film-forming conditioner that smooths the hair surface, tames flyaways, and improves manageability.

Glycerin: Humectant that attracts and retains moisture to help keep hair hydrated and supple.

Panthenol: Pro-vitamin B5 humectant that helps retain moisture, adds gloss, and supports the feel of elasticity.

Simmondsia Chinensis Seed Oil: Lightweight emollient oil that smooths the hair fiber and enhances shine.

Triticum Vulgare Germ Oil: Nourishing oil that conditions and adds softness and luster.

Cetyl Alcohol: Fatty alcohol emollient that softens, smooths, and improves slip.

Paraffinum Liquidum: Occlusive emollient that helps reduce moisture loss and boosts shine and lubrication.

Tocopherol: Antioxidant that helps protect lipids and supports shine.

Tocopheryl Acetate: Stabilized vitamin E that provides antioxidant support.

1. Apply the mask liberally through hair.
2. Leave in for 4 to 5 minutes.
3. Massage the scalp under a stream of warm water to reactivate the formula.
4. Rinse thoroughly.

Pro tips for using this product

For a more intensive treatment, wrap hair with a plastic cap and apply heat for up to 15 minutes before rinsing. To help define curls and coils, use this mask in combination with the brand’s Elixir Argan Cream and Empowering Blowout Spray. Adjust contact time based on hair density and condition for best results.