A professional three-step regimen for stylists and salons working with dry, damaged, or brittle hair, designed to cleanse, condition, and protect for healthier-looking results.

The Milk Therapy system pairs a gentle cleanse that removes buildup without stripping with concentrated moisture replenishment, using glycerin plus sodium PCA and sodium lactate to boost hydration and softness. Hydrolyzed milk protein and a blend of 12 amino acids support a stronger, more resilient feel so hair looks and handles better from wash to finish. The leave-in phase leverages targeted conditioning with amodimethicone and cationic actives to improve slip, minimizing tugging and reducing the risk of mechanical breakage during comb-out and styling.

Clients see a smoother, shinier finish with improved manageability and frizz reduction, as lightweight silicones help refine the cuticle for a polished look. Formulas are paraben-free and gentle enough for daily use, making the regimen a reliable choice for consistent salon care and maintenance between visits.

Build a dependable repair-focused routine that streamlines your cleanse–treat–finish workflow and keeps dry, brittle hair looking its best.

Add this professional regimen to your backbar and retail recommendation to deliver consistent, client-visible conditioning results.

• Gentle cleanse of buildup: Removes dirt and product residues while conditioning during wash for hair that feels clean yet not stripped.
• Moisture replenishment: Humectants (Sodium PCA, Sodium Lactate, Glycerin) boost hydration to help reduce dryness and improve softness.
• Strengthened, more resilient feel: Hydrolyzed milk protein and amino acids support the feel of stronger, more elastic hair.
• Detangling and breakage reduction: Amodimethicone and cationic conditioners improve slip and combability, helping minimize mechanical stress.
• Smoothness, shine, and frizz control: Silicones (Amodimethicone, Cyclopentasiloxane, Dimethicone/Dimethiconol) smooth the cuticle for glossy, frizz-reduced hair.

Hydrolyzed Milk Protein: Film-forming protein fragments that help improve softness and the feel of strength while supporting smoother, more conditioned hair.

Amino Acids (Arginine, Aspartic Acid, Glycine, Alanine, Serine, Valine, Proline, Threonine, Isoleucine, Histidine, Phenylalanine): NMF-mimicking conditioners that support moisture retention and help improve hair feel and elasticity.

Sodium PCA: Powerful humectant (NMF component) that attracts and retains moisture for improved softness.

Sodium Lactate: Humectant that boosts moisture retention and pliability of dry, brittle hair.

Glycerin: Classic humectant that draws water to the hair, enhancing hydration and softness.

Amodimethicone: Targeted, cationic silicone that deposits on damaged areas to enhance detangling, smoothness, shine, and frizz control.

Cyclopentasiloxane: Lightweight volatile silicone providing slip and spread for silky feel and shine without weight.

Dimethicone: Smoothing silicone that adds gloss and reduces friction to help minimize mechanical damage.

Behentrimonium Methosulfate: Cationic conditioning agent that improves detangling, softness, and manageability.

Cetrimonium Chloride: Cationic conditioner that reduces static and enhances combability and smoothness.

Polyquaternium-6 and Polyquaternium-37: Cationic polymers that provide conditioning, anti-static control, and easier wet/dry combing.

Guar Hydroxypropyltrimonium Chloride: Cationic guar that conditions during cleansing to reduce friction and improve manageability.

Tocopherol: Antioxidant that helps support formula stability and contributes to a conditioned, smoother feel.

1. Wet your hair.
2. Apply the Milk Therapy Hair Shampoo generously to wet hair.
3. Gently massage the scalp to create a lather.
4. Rinse thoroughly.
5. Apply the Milk Therapy Hair Mask evenly from roots to ends on damp hair.
6. Leave on for 3 to 5 minutes.
7. Extend to 5 to 7 minutes for very dry or damaged hair.
8. Rinse with lukewarm water.
9. Shake the Milk Therapy Two Phase Leave-In Conditioner well before use.
10. Spray evenly onto damp or dry hair.
11. Do not rinse.
12. Style as usual.

Pro tips for using this product

Using a shower cap or towel while the mask is on can enhance performance. Incorporate the trio regularly for best results; the formulas are gentle enough for daily use.