We found out why stock never leaves your head. Then we built the fix.
Behind Suplery is a team that has built beauty-industry software since 2011, in 11 countries — long enough to see what everyone else keeps missing
What nine out of ten businesses have in common
Suplery didn't start with an idea. It started with a question: why do nine out of ten beauty businesses fail to keep their products and stock under control — no matter how good their software, their knowledge, or their team?
Before creating Suplery, we spent more than a decade setting up software for thousands of spas, salons, and clinics — and the inventory problem was always waiting there. It only ever settled when one person quietly took the whole thing onto their own shoulders and held it together by hand.
The counting takes an hour.
The worry takes the whole week.
The low are we out of that? follows you while you're with a client, on your day off, or at 11 at night.
That's the real cost. Not your time. Your attention — and you only have so much of it.
Inventory should work more like cruise control
Once we saw the problem clearly, we knew what to build. Not a smarter way to keep track, but something you set once and then trust.
You're still in charge; you've just stopped managing it mile by mile. Suplery runs quietly in the background and stays right whether you check it or not.
So we built a supply system that does the job, instead of a better way for you to do it.
91%
Of US salon and spa establishments have no paid employees. The owner is the staff.
46%
Of spas still place their product orders by email
11–15
Vendors a typical spa orders from, one relationship at a time
Put those three facts together and the picture is one person, no backup, holding a dozen supplier relationships together by hand. That is who carries inventory in this industry — and that is the job Suplery was built to take off their plate.
The people behind Suplery
Suplery is a family-owned company, founded by Adam and Julia Golovenko. The team behind it has built software for the beauty industry since 2011, across 11 countries, for thousands of businesses — including multi-location chains — which is how we came to see the inventory problem for what it is. Today more than 1,000 beauty businesses across the US run on Suplery, ordering from a catalog of 14,000+ professional products.
Suplery, on the record
Suplery is a supply system for beauty businesses everywhere, and a professional wholesale shop for licensed beauty professionals in the United States. Founded in 2021 and based in Wilmington, Delaware, it combines inventory and ordering software with a shop of verified brands and authorized distributors.
Legal entity
Suplery Inc.
Founded
2021
Headquarters
Wilmington, Delaware, US
Reach
Software worldwide · Shop in the US
Businesses on Suplery
1,000+
Catalog
14,000+ professional products
Contact
Phone
Set it once, and let it hold
See what a supply system that keeps itself accurate feels like — and get your attention back