Grace Laurent

Hi, I’m Grace Laurent — and let’s just say, I’ve seen it all in the beauty world. With over 30 years in the industry and 20+ years managing salons, I know exactly what makes a beauty business shine — and what quietly eats away at its profits. I’m not here to toss around vague advice, I’m here to give you the real-world strategies that actually work.

From the stylist chair to the owner’s desk, I’ve worn every hat, and I bring that experience into every article I write. My Boston roots keep me practical and client-first, while my background in cosmetology, marketing, and copywriting helps me connect the dots between beauty, business, and brilliant communication.

When I’m not writing or consulting, you’ll probably find me exploring Boston’s café scene, cheering on my three kids at their sports games, or chasing after Max, my spirited golden retriever. My mission? To help you skip the mistakes, boost your profits, and fall in love with the business side of beauty — all with a little humor, a lot of heart, and a healthy dose of East Coast sass. If you’re ready for practical, no-fluff insights and a few laughs along the way, you’re in the right place.