Alfheim Beauty Lavender+ Purple Shampoo is a professional toning shampoo for colorists and stylists maintaining cool, clean blondes and greys. 💜
Powered by violet pigment (CI 60730), it neutralizes brassiness for a cooler finish 🎨. A color-safe, sulfate-free cleanse lifts dulling residue without stripping, while Dimethiconol and Polyquaternium-7 enhance slip, detangling, and shine ✨. Disodium EDTA provides hard‑water defense, helping keep tones bright, and a botanically infused base with lavender oil, grape seed oil, quinoa extract, and vitamin E supports a nourished, scalp‑soothed feel.
Clients see a crisper tone, smoother cuticle, and glossy luminosity—ideal for ongoing tone maintenance between services.
Clean, cruelty‑free, and built for backbar efficiency, it’s a smart add for blonding menus and grey‑blending upkeep. 🛡
Add it to your toning lineup to keep cool hues consistent between appointments.
Benefits
- Neutralizes Brassiness: CI 60730 provides violet pigment to counteract yellow/orange hues for cooler-looking blondes and greys.
- Removes Dulling Buildup: Anionic surfactants (led by Sodium C14-16 Olefin Sulfonate) cleanse residues that can mute tone.
- Improves Manageability: Polyquaternium-7 deposits to reduce friction and help detangle for easier wet and dry combing.
- Boosts Shine And Smoothness: Dimethiconol forms a conditioning film that smooths the cuticle and adds gloss.
- Supports Brightness In Hard Water: Disodium EDTA chelates metal ions to help minimize mineral-induced dullness.
Active ingredients
CI 60730: Violet colorant that counteracts yellow/brassy tones by depositing complementary pigment during the 2–3 minute contact time.
Sodium C14-16 Olefin Sulfonate: Primary anionic surfactant that lifts oils, product residue, and pollutants to clear dulling buildup and allow even toning.
Polyquaternium-7: Cationic conditioning polymer that reduces friction and static, improving slip and combability after cleansing.
Dimethiconol: Surface-smoothing silicone that helps reduce frizz and enhances shine for a sleeker look.
Disodium EDTA: Chelating agent that binds hard‑water minerals to help prevent dulling deposits and support color clarity.
Ingredients
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Cocamide MEA, Fragrance, Dimethiconol, Glycol Distearate, PPG-10 Sorbitol, Sodium Benzoate, Glycerin, Benzyl Alcohol, Phenoxyethanol, Guar Hydroxypropyltrimonium Chloride, Propylene Glycol Laurate, Sodium Lauryl Glycol Carboxylate, Polyquaternium-7, Disodium EDTA, Sodium Methyl Cocoyl Taurate, Hydrogenated Castor Oil, Lauric Acid, CI 60730, Citric Acid, TEA-Dodecylbenzenesulfonate, Lavandula Angustifolia (Lavender) Oil, Sclerocarya Birrea Seed Oil, Argania Spinosa Kernel Oil, Panthenol, Simmondsia Chinensis (Jojoba) Seed Oil, Vitis Vinifera (Grape) Seed Oil, Tocopheryl Acetate, Propylene Glycol, Chenopodium Quinoa Seed Extract, Chlorphenesin, Ethylhexylglycerin, BHT, Potassium Sorbate
How to use
- Wet your hair.
- Apply the shampoo to the wet scalp and hair.
- Massage into a lather.
- Leave on for 2–3 minutes.
- Rinse thoroughly.
- Follow with the matching conditioner.
Pro tips for using this product
Use as part of your regular cleansing routine to maintain cool tones. Suitable for daily use; for very light platinum or highly porous hair, using 2–3 times per week may help prevent overtone. Adjust contact time to fine‑tune toning and always follow with conditioner for optimal feel and manageability.
