Damanci Hydrating Shampoo is a sulfate- and salt-free, keratin‑infused, pH‑balanced shampoo designed for professionals working with normal to dry hair who need dependable hydration and gentle daily cleansing.

Formulated to prioritize moisture, it leverages humectants like Sodium PCA, PCA, Panthenol, and supportive glycols to attract and retain water in the fiber, helping reduce dryness from the first wash. A mild surfactant system—Sodium Cocoyl Isethionate with Cocamidopropyl Hydroxysultaine and Sodium Cocoyl Glutamate—creates a rich yet gentle lather that lifts buildup without stripping, making it suitable for frequent backbar or at-home maintenance.

To elevate the conditioned feel and client-visible shine, Hydrolyzed Keratin and Hydrolyzed Collagen form a light, reinforcing film while Polyquaternium‑7 and Polyquaternium‑10 smooth the cuticle feel for a sleeker, more polished look. The pH-balanced system, adjusted with Citric Acid, helps keep the hair surface compact, supporting a smoother touch and enhanced luster.

It is color-safe and formulated without sulfates, sodium chloride, and parabens, aligning with modern salon standards and service compatibility. The straightforward protocol—apply, lather, rinse, repeat as needed—fits seamlessly into fast-paced workflows, and the range of sizes, including a 32 oz option, supports both backbar efficiency and retail continuity. For added slip and moisture, follow with Damanci Hydrating Conditioner or the Pure Intense Hair Mask.

Add it to your hydration regimen to deliver a gentle cleanse with a smooth, healthy-looking finish clients can see and feel.

• Hydration: Humectants such as Sodium PCA, PCA, Panthenol, and glycols help attract and retain moisture to reduce dryness.
• Gentle cleansing: A mild surfactant system (Sodium Cocoyl Isethionate, Cocamidopropyl Hydroxysultaine, Sodium Cocoyl Glutamate) cleanses effectively without harsh sulfates, suitable for daily use.
• Strengthening support: Hydrolyzed Keratin and Hydrolyzed Collagen form a conditioning film that helps reinforce the feel of hair.
• Shine enhancement: Conditioning polymers (Polyquaternium-7, Polyquaternium-10) and pH-balancing Citric Acid smooth the cuticle appearance to enhance natural shine.

Sodium Cocoyl Isethionate: Mild, sulfate-free cleansing surfactant that lifts buildup while helping maintain a soft feel—suited for gentle, regular use.

Cocamidopropyl Hydroxysultaine: Amphoteric co-surfactant that boosts foam and reduces cleansing harshness for gentle daily use.

Polyquaternium-7: Cationic conditioning polymer that deposits on hair to help reduce dryness after cleansing and boost natural shine.

Polyquaternium-10: Cationic polymer that enhances a conditioned feel and supports a shinier look after wash-off.

Panthenol: Pro-vitamin B5 humectant that attracts and retains moisture to help reduce dryness and enhance luster.

Sodium PCA: Natural moisturizing factor (NMF) humectant that binds water to support hair hydration.

Hydrolyzed Keratin: Hair-identical protein fragments that form a light film on strands to help strengthen feel and improve the look of smoothness.

Hydrolyzed Collagen: Film-forming protein that supports moisture retention for a softer, more conditioned feel.

Citric Acid: pH adjuster that helps keep the cuticle compact, promoting smoother feel and enhanced shine.

1. Apply to wet hair and scalp.
2. Massage gently to create a rich lather.
3. Rinse thoroughly.
4. Repeat as necessary.

Pro tips for using this product

For best results, follow with DAMANCI Hydrating Conditioner or Pure Intense Hair Mask. Use regularly to maintain hydrated, healthy-looking hair without weighing it down.