DAMANCI Hydrating Shampoo is a sulfate- and salt-free, pH-balanced, keratin-infused cleanser for professional stylists working with normal to dry, color-treated, and keratin-treated hair.

A mild non-sulfate surfactant system creates a rich, gentle lather that cleanses without harshness, helping preserve color and the feel of keratin services while maintaining scalp comfort. The formula is paraben-free and designed for daily use, giving pros a reliable backbar wash step that won’t strip.

Targeted hydration comes from panthenol and PCA/Sodium PCA, which attract and bind moisture to reduce dryness through repeated washes. Polyquaternium-7 and Polyquaternium-10 enhance slip and reduce static, while Hydrolyzed Keratin and Hydrolyzed Collagen help smooth the cuticle for a softer feel, easier detangling, and a healthy, natural-looking shine with improved appearance of split ends.

The pH-balanced formula rinses clean and supports straightforward workflow: apply to wet hair, massage to lather, rinse, and repeat as needed. For added softness and hydration, follow with DAMANCI Hydrating Conditioner or Pure Intense Hair Mask. Multiple sizes, including a 32 oz flip-top bottle, fit both backbar and retail needs. Contains fragrance; potential sensitizers are disclosed.

Add to your backbar to deliver consistent, hydrated, manageable results from daily cleanses to post-service care.

• Gentle, sulfate-free cleansing: A non-sulfate surfactant system (Sodium Cocoyl Isethionate, Sodium Cocoyl Glutamate, Cocamidopropyl Hydroxysultaine) provides mild daily cleansing.
• Hydration and dryness relief: Panthenol and Sodium PCA (with PCA) help attract and retain moisture to alleviate dryness.
• Enhanced natural shine: Conditioning polymers (Polyquaternium-7, Polyquaternium-10) and panthenol smooth the hair surface for improved light reflection.
• Strengthening and split-end appearance: Hydrolyzed Keratin and Hydrolyzed Collagen form a lightweight film that supports strength and helps improve the look of split ends.

Sodium Cocoyl Isethionate: Mild anionic surfactant that creates a creamy lather and cleanses without harshness.

Sodium Cocoyl Glutamate: Gentle anionic surfactant that supports mild, skin- and hair-friendly cleansing.

Cocamidopropyl Hydroxysultaine: Amphoteric surfactant that boosts foam and reduces irritation potential for a gentler wash.

Polyquaternium-7: Cationic conditioning polymer that reduces static and improves softness for smoother feel.

Polyquaternium-10: Cationic cellulose derivative that enhances slip and detangling to minimize combing damage.

Panthenol: Pro-vitamin B5 humectant that helps attract moisture and adds smoothness and gloss.

Sodium PCA: Natural moisturizing factor (NMF) component that binds water to help reduce dryness.

Hydrolyzed Keratin: Film-forming protein fragments that help smooth and strengthen the hair surface.

Hydrolyzed Collagen: Film-forming protein that conditions and improves feel of hair fibers.

1. Apply to wet hair and scalp.
2. Massage gently to create a rich lather.
3. Rinse thoroughly.
4. Repeat if needed.

Pro tips for using this product

For optimal results, use regularly and follow with DAMANCI Hydrating Conditioner or Pure Intense Hair Mask to boost hydration and softness without weighing hair down.