Relocation notice: how to inform about salon moving

Facing a salon relocation can feel daunting.  The fear of losing your established clientele with a “moving new salon announcement” is a common concern.

However, a salon relocation doesn't have to spell disaster: by communicating effectively with your clients, you can not only retain your existing customer base but also attract new ones, even. This article will provide a roadmap for informing your clients and turning your salon's move into a positive story!

Step 1: choose communication channels

The key to a smooth transition lies in clear and consistent communication. By reaching your clients across multiple platforms, you can ensure everyone is informed and prepared for the move.

Here's a practical approach to consider:

• Email: this is a reliable way to deliver detailed information. Craft a professional email announcing the move and provide the new address, directions (including landmarks for easy navigation), and booking information for the new location.
• Social media: utilize platforms like Instagram and Facebook to generate buzz. Post clear photos and videos showcasing the new salon's environment, treatment areas, or even a teaser of the new space. Consider running contests or offering exclusive discounts for appointments booked at the new location to create additional excitement.
• Website: your website is a vital resource for clients. Update it with the new address, directions, and booking options. You can even dedicate a section specifically to the salon move, highlighting the exciting new features and amenities clients can expect.
• In-salon signage: don't overlook the power of in-house communication. Place clear and informative signage throughout the salon announcing the move. Include the new address, date of the transition, and perhaps even a teaser image of the new space.
• Loyalty programs: if you have a loyalty program, this can be a valuable tool. Offer exclusive deals or discounts for appointments booked at the new location. This incentivizes clients to follow you and demonstrates your appreciation for their loyalty.

By implementing this multipronged communication approach, you can effectively announce your salon move and keep your clients informed and engaged. Remember, transparency is crucial. The more informed your clients feel, the smoother the transition will be for both you and your valued customers.

Step 2: inform clients effectively

A well-crafted salon moving announcement acts as a bridge between your current location and the new one. It doesn't just inform clients of the move, it reassures them, highlights the benefits of the new space, and even generates excitement for the future. 

So, let's equip you with the tools to craft a compelling salon moving announcement that keeps your clients on board and ensures a smooth transition for everyone involved.

Provide clarity:

• Start strong with a clear and exciting headline. For example, “Shear Bliss Takes Flight! We're moving to a new location!” or “Bigger, better! Exciting news from Shear Bliss!”
• Provide the new address in a large, easy-to-read font. Include landmarks for easier navigation, especially if the location is unfamiliar.
• Clearly state the exact date operations will shift to the new location. Consider a timeline for the move, reassuring clients that the current location will be open for business until the official switch.
• Outline how clients can book appointments at the new location, whether it's through your website, phone number, or online booking system. Consider including a call to action like “Book your appointment for the new location today!”

While crafting your announce a salon move, ideally, aim for 4-6 weeks in advance. This allows clients sufficient time to adjust their schedules, plan appointments at the new location, and mentally prepare for the change. A well-timed announcement minimizes disruption and ensures a smooth transition for both you and your valued clients.

Build confidence and value:

• Shift the focus from the move itself to the advantages of the new space. Will it be closer to your clients' homes or workplaces, offering increased convenience? Is it a larger space with a more luxurious feel? Will it offer new services or state-of-the-art equipment? Highlight these improvements, making Agata understand why the move is positive.
• Acknowledge potential client worries. A sentence like “We understand you might have questions about your stylist's availability. Rest assured, your favorite stylists and staff will be joining us at the new location!” eases anxiety about routine disruption.
• If possible, include visuals in your moving new salon announcement. A sneak peek photo of the new salon's interior or a short video showcasing the space can pique interest and generate excitement.

Add motivation and grate:

• A simple “Thank you for your continued patronage!” shows your clients you value their loyalty.
• Offer a special incentive to encourage clients to visit the new location. This could be a discount on their first service at the new location, a free consultation, or loyalty program points for booking early. For example, "Show this announcement and receive 15% off your first service at the new location!"

Don't forget these! A checklist for your salon move announcement

We've covered the importance of clear and consistent communication during a salon relocation. A well-crafted salon moving announcement can not only inform your clients about the move, but also reassure them, highlight the new space's benefits, and even generate excitement for the future.

Now, let's translate that knowledge into action! To ensure your announcement hits all the right notes, I've prepared a short handy checklist.  Refer to this list as you craft your message, and you can rest assured you've covered all the crucial elements:

Your salon moving announcement checklist

Headline:

• Announces the move clearly (e.g., “We're moving!”).
• Sparks interest with a captivating statement

New location:

• Provide the new address in a large, easy-to-read font.
• Include nearby landmarks for easier navigation (especially if unfamiliar).

Moving date:

• Clearly state the exact date of the switch to the new location.
• Consider including a timeline for the move, reassuring clients about continued service at the current location until the switch.

Booking information:

• Outline all ways to book appointments at the new location (website, phone number, online booking system).
• Encourage proactive scheduling with a clear call to action (e.g., “Book your appointment for the new location today!”).

Benefits of the move:

• Highlight improvements like increased convenience (closer location), a more luxurious environment (bigger space), or new services/equipment.

Gratitude:

• Include a simple “Thank you for your continued patronage!” to show your clients you value their loyalty.

Call to action:

• Motivate clients to visit the new location with a discount on their first service, a free consultation, or a loyalty program bonus for booking early. (e.g., “Show this announcement and receive 15% off your first service at the new location!”).

Now that you have your checklist in hand, crafting a compelling announcement will be easy for you! Remember, this isn't just about informing clients; it's about building excitement for the salon's new chapter.

So go forth, craft your message, and get ready to welcome your loyal clients to a brand new space filled with possibilities!

FAQ

How to choose a good salon location?

Here are some points to manage when choosing a new salon location:

• Who are your ideal clients? Choose a location with good foot traffic and demographics that match your clientele.
• Is the location easily accessible by car, public transport, or foot? Consider parking availability as well.
• Opt for a location with good visibility from the street. Consider signage options and window displays.
• Research nearby salons and their services. Find a location that complements rather than directly competes with existing businesses.
• Ensure the rent fits your budget without compromising other aspects. Consider utilities and potential renovations.

What should you do if you move your salon location?

Here are some key steps to take when you move your salon:

• Give your clients ample notice, ideally 4-6 weeks in advance.
• Inform clients about the move, highlight the new location's benefits, and express gratitude for their patronage.
• Utilize multiple communication channels like email, social media, website updates, and in-salon signage.
• Update your website and booking systems with the new location details.
• Offer a discount or special promotion to encourage clients to visit the new location.
• Ensure a smooth transition by securing the new space, transferring equipment, and notifying relevant authorities.