The Suplery blog. Learn how to increase profitability and grow your business with our guides and tips.

Marketing & Sales

7 min

Social media marketing: 5 creative beauty salon ideas

Want your salon to grow online in 2025? This guide gives you 5 unique ideas to grab attention and watch your client base grow. Let's get your salon noticed!

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The role of vitamins in modern cosmetics

Ever wondered if natural Vitamin C is better than synthetic ascorbic acid? Or why synthetic Vitamin E is so common in skincare? This article explains the real differences, benefits, and myths about vitamins in cosmetics — so you can choose wisely.

Beauty tips & hacks

11 min

Attract, retain, and delight: a guide to building your salon clientele

Today, simply offering quality services isn't enough. This guide explores data-driven personalization, silent appointments, eco-friendly practices, and more to help you elevate your client experience and build lasting loyalty.

Marketing & Sales

8 min

Sales without the stress: how to train your salon team to recommend with confidence

Struggling to get your salon team comfortable with selling? Learn practical ways to help staff recommend products naturally, improve client experiences, and boost sales—without feeling pushy or awkward. Simple, useful tips for any salon owner.

How to... business

11 min

Client feedback decoded: how to listen, measure, and keep clients coming back.

Want to know if your clients are truly happy — or just being polite? This article breaks down the best ways to measure client satisfaction, track what really matters, and fix what’s not working. Simple, practical — just useful insights for your salon.

Marketing & Sales

16 min

Six clever ways to diversify your salon’s revenue streams

Running a salon isn’t just about appointments. This article gives you six smart ways to diversify your income. From selling memberships to leasing space, it’s packed with ideas to keep the cash flowing and your business future-ready (without the stress).

Entrepreneur essentials

8 min

Reducing salon costs: effective strategies for expense management

Struggling to manage salon expenses? This article breaks down simple ways to cut costs without sacrificing quality. Find tips you can actually use to keep your salon running smoothly and profitably.

How to... business

13 min

How to motivate team for sales: implementing staff incentives

Are you stuck in a rut with your salon sales? Your team could be the key to unlocking greater success! This guide delves into how staff incentive programs might inspire stylists and increase your bottom line.

Marketing & Sales

5 min

5 profitable beauty business ideas to explore in 2024

Check out our guide on five fresh beauty business ideas for 2024! Perfect for anyone looking to start something new in the beauty industry.

Entrepreneur essentials

7 min

5 tips how to upsell salon services: elevate your salon business

Looking for new ways to boost your salon's earnings? Our 5 tips on upselling can really help. Give it a read!

Marketing & Sales

6 min

Build trust building sales: effective salon sales techniques

Discover practical sales techniques to boost your salon's revenue and client satisfaction. Learn how to effectively cross-sell, upsell, and build trust with your clients. Implement these straightforward strategies and watch your salon succeed.

Marketing & Sales

6 min

How to inform salon clients about price increases (and keep them)

Navigating price adjustments in the salon industry can feel like walking a tightrope. It's crucial for growth, yet the impact on valued clients is a real concern. This guide aims to empower you to craft a transparent salon price increase notice.

Marketing & Sales

9 min

Building strong client relationships: from service to friendship

This article is a guide for salon owners who want to turn their clients into loyal fans. It goes beyond giving great service – it teaches you how to build relationships that keep people coming back.

Marketing & Sales

5 min

Salon equipment: buying, leasing, or renting? Pros & cons

Looking to outfit your salon? This straightforward guide covers the pros and cons of buying, leasing, or renting equipment. Find out which option is best for you to make a smart, informed decision.

Inventory insights

7 min

Differentiate your SPA: creative 10 SPA marketing ideas

Cultivate client loyalty and elevate your SPA with these 10 innovative marketing strategies. From spa subscription boxes to AI-powered treatment plans, this guide empowers you to transform your business.

Marketing & Sales

8 min

Salon culture: why is it so important

Discover how to foster a welcoming salon culture that celebrates diversity and inclusivity, making every client and staff member feel valued.

Entrepreneur essentials

4 min

How to increase salon revenue: 7 proven strategies for success

Unlock the secrets to crafting prices that delight clients and fuel your salon's success. Explore market insights, package creation strategies, and profit-maximizing price adjustments.

Marketing & Sales

8 min

Salon policies: 8 essential rules every salon needs

Navigate salon policies with ease: learn about cancellation rules, salon etiquette, and the creation of a respectful environment for clients and staff alike.

How to... business

9 min

Salon recruitment plan: 5 tips for building a stellar team

Unlock the secrets to assembling a dream salon team with our guide. Learn the ins and outs of creating a successful salon recruitment plan, from defining your needs to onboarding.

Entrepreneur essentials

5 min

The ultimate guide to salon hygiene and infection control

Discover the essentials of salon hygiene in this guide. Learn practical tips and legal requirements to keep your beauty business clean, safe, and thriving.

How to... business

7 min

Building a successful salon branding strategy: a step-by-step guide

Dive into our guide on salon branding strategies. Learn how to define your salon's unique identity, connect with your audience, and stand out in the beauty industry. Simple, practical tips await!

Entrepreneur essentials

11 min

Salon management: 5 tips to increase your salon’s success

Learn essential salon management skills, from staff management to efficient operations. Your path to thriving in the beauty industry starts here!

Entrepreneur essentials

8 min

The road to salon success: 5 expert tips for owners

Dive into the essentials of running a successful hair salon. From client relations to business strategies, this guide offers top tips for salon owners to thrive in the competitive beauty industry.

Entrepreneur essentials

5 min

How to get lash clients to grow your business

Unlock the secrets of how to get lash clients! Discover proven strategies to attract new clients fast, build long-term relationships, and establish yourself as a go-to lash expert.

Marketing & Sales

12 min

How to promote your hair business on Instagram: expert tips

Discover expert tips to promote your hair business on Instagram. Learn strategic approaches, effective hashtags, engaging content ideas, and Instagram's features for success. Elevate your salon's online presence and attract a wider audience.

Marketing & Sales

8 min

How to make a salon Instagram bio to increase client base

Unlock the power of a captivating salon Instagram bio to boost your client base. Optimize elements, create compelling descriptions, and use specialized hashtags. Elevate your online presence and attract more clients. Read now!

Marketing & Sales

8 min

5 best salon marketing ideas to boost your business

Discover the ultimate salon marketing guide! Uncover 5 brilliant ideas to skyrocket your business, from social media strategies to loyalty programs. Unleash your salon's potential and attract a flood of new clients.

Marketing & Sales

11 min

Cost to open a nail salon in 2025 | Expenses guide

Discover the comprehensive expenses guide for opening a nail salon in 2025. From rent and licenses to equipment and marketing costs, learn the ins and outs of starting a successful salon venture.

Entrepreneur essentials

11 min

How to sell beauty products to clients and not sound salesy

Want to boost your beauty product sales without sounding pushy? Discover expert tips on upselling, using product expertise, and planning promotions to keep your clients coming back for more.

Marketing & Sales

12 min

Salon inventory tips: how to find hidden savings

In the beauty business, we spend 10% to 25% of the revenue or even more on products and materials. Do you ever think that the inventory in stock is a substantial amount of money frozen in products stored in your warehouse?

Inventory insights

6 min

How to become a tattoo artist in 2025 | Step-by-step guide

How to start a hair business with no money 2025 | Practice-based guide

Is hyaluronic acid effective for acne & blackheads?

How to open a beauty supply store in 2025: steps to success

How to become a makeup artist In 2025 | Steps for becoming MUA

How to open a tattoo shop in 2025: Step-by-step guide

From appointment to amazing: techniques for a stellar salon experience

Customer retention strategies to build strong relationships

Building happy clients: 5 keys of managing client expectations

Relocation notice: how to inform about salon moving

Complete list of necessary equipment for your beauty salon

Craft a unique & memorable salon mission statement

How to create a more inclusive beauty salon

More than points: 5 salon loyalty strategies

Salon pricing guide: find the perfect strategy for your business

Everything you need to know on how to become a hairstylist

How much do barbershop owners make | Barber shop owner salary

How to become a distributor of beauty products

How to become a cosmetologist in 2025: Requirements & Key Skills

How to Become a Piercer in 2025: Get a Piercing Apprenticeship Guide

Can you do microneedling after Botox? Or before? Expert's answer

How long does fibroblast results last?

Can I use hyaluronic acid and tretinoin together? Is it safe?

Microneedling vs. chemical peel: comparison & combining tips

Microneedling frequency: how often to get best results?

10 benefits of alginate masks for flawless skin

10 common skincare mistakes to avoid | How to stop damaging your skin

How to start a beauty business 2025 | The ultimate guide

How to find barbers to hire | Tips for hiring talented barbers

How to get clients as a hair stylist

How to start a make-up artist business in 2025 | A step-by-step guide

How to open a spa business in 2025: 8 essential steps

How to become a barber in 5 steps in 2025 | Skills & Requirements

How to start a lash business in 2025 | Exhaustive tutorial

How to become a beauty influencer in 2025 | Step by step guide

How much does a salon owner make | Average salon owner salary

How much does a cosmetologist make | Average cosmetology salary

How to build clientele as a hairstylist In 2025

How to open a barbershop in 2025 | The insider's guide

Best inventory management strategies and how to develop your own

Meet our beautiful editorial team

The Suplery blog. Learn how to increase profitability and grow your business with our guides and tips.

Social media marketing: 5 creative beauty salon ideas

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