The Suplery blog. Learn how to increase profitability and grow your business with our guides and tips.

Marketing & Sales

5 min

How to motivate team for sales: implementing staff incentives

Are you stuck in a rut with your salon sales? Your team could be the key to unlocking greater success! This guide delves into how staff incentive programs might inspire stylists and increase your bottom line.

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5 profitable beauty business ideas to explore in 2024

Check out our guide on five fresh beauty business ideas for 2024! Perfect for anyone looking to start something new in the beauty industry.

Entrepreneur essentials

7 min

5 tips how to upsell salon services: elevate your salon business

Looking for new ways to boost your salon's earnings? Our 5 tips on upselling can really help. Give it a read!

Marketing & Sales

7 min

Build trust building sales: effective salon sales techniques

Discover practical sales techniques to boost your salon's revenue and client satisfaction. Learn how to effectively cross-sell, upsell, and build trust with your clients. Implement these straightforward strategies and watch your salon succeed.

Marketing & Sales

6 min

How to notify clients about price increases in the salon and not lose them

Navigating price adjustments in the salon industry can feel like walking a tightrope. It's crucial for growth, yet the impact on valued clients is a real concern. This guide aims to empower you to craft a transparent salon price increase notice.

Marketing & Sales

9 min

Building strong client relationships: from service to friendship

This article is a guide for salon owners who want to turn their clients into loyal fans. It goes beyond giving great service – it teaches you how to build relationships that keep people coming back.

Marketing & Sales

5 min

Equip your salon: the pros and cons of buying, leasing or renting salon equipment

Looking to outfit your salon? This straightforward guide covers the pros and cons of buying, leasing, or renting equipment. Find out which option is best for you to make a smart, informed decision.

Inventory insights

7 min

Complete list of necessary equipment for your beauty salon

Discover what you really need to kit out your beauty salon. This article breaks down the essentials, helping you set up efficiently without extra fluff. Perfect for getting started or upgrading your space.

Inventory insights

10 min

Social media marketing: 5 creative ideas to boost your beauty salon's online presence

Want your salon to grow online in 2024? This guide gives you 5 unique ideas to grab attention and watch your client base grow. Let's get your salon noticed!

Marketing & Sales

7 min

Differentiate your SPA: creative 10 SPA marketing ideas

Cultivate client loyalty and elevate your SPA with these 10 innovative marketing strategies. From spa subscription boxes to AI-powered treatment plans, this guide empowers you to transform your business.

Marketing & Sales

8 min

Attract, retain, and delight: a guide to building your salon clientele

Today, simply offering quality services isn't enough. This guide explores data-driven personalization, silent appointments, eco-friendly practices, and more to help you elevate your client experience and build lasting loyalty.

Marketing & Sales

9 min

Salon culture: why is it so important

Discover how to foster a welcoming salon culture that celebrates diversity and inclusivity, making every client and staff member feel valued.

Entrepreneur essentials

4 min

How to increase salon revenue: 7 proven strategies for success

Unlock the secrets to crafting prices that delight clients and fuel your salon's success. Explore market insights, package creation strategies, and profit-maximizing price adjustments.

Marketing & Sales

8 min

Salon policies: 8 rules from booking to tipping every salon should have

Navigate salon policies with ease: learn about cancellation rules, salon etiquette, and the creation of a respectful environment for clients and staff alike.

How to... business

9 min

Salon recruitment plan: 5 tips for building a stellar team

Unlock the secrets to assembling a dream salon team with our guide. Learn the ins and outs of creating a successful salon recruitment plan, from defining your needs to onboarding.

Entrepreneur essentials

6 min

The ultimate guide to salon hygiene and infection control

Discover the essentials of salon hygiene in this guide. Learn practical tips and legal requirements to keep your beauty business clean, safe, and thriving.

How to... business

7 min

Building a successful salon branding strategy: a step-by-step guide

Dive into our guide on salon branding strategies. Learn how to define your salon's unique identity, connect with your audience, and stand out in the beauty industry. Simple, practical tips await!

Entrepreneur essentials

11 min

The art of salon management: 5 tips to make your beauty salon more successful

Learn essential salon management skills, from staff management to efficient operations. Your path to thriving in the beauty industry starts here!

Entrepreneur essentials

9 min

The road to salon success: 5 expert tips for owners

Dive into the essentials of running a successful hair salon. From client relations to business strategies, this guide offers top tips for salon owners to thrive in the competitive beauty industry.

Entrepreneur essentials

5 min

How to get lash clients to grow your business

Unlock the secrets of how to get lash clients! Discover proven strategies to attract new clients fast, build long-term relationships, and establish yourself as a go-to lash expert.

Marketing & Sales

12 min

How to promote your hair business on Instagram: expert tips

Discover expert tips to promote your hair business on Instagram. Learn strategic approaches, effective hashtags, engaging content ideas, and Instagram's features for success. Elevate your salon's online presence and attract a wider audience.

Marketing & Sales

9 min

How to make a salon Instagram bio to increase client base

Unlock the power of a captivating salon Instagram bio to boost your client base. Optimize elements, create compelling descriptions, and use specialized hashtags. Elevate your online presence and attract more clients. Read now!

Marketing & Sales

9 min

5 best salon marketing ideas to boost your business

Discover the ultimate salon marketing guide! Uncover 5 brilliant ideas to skyrocket your business, from social media strategies to loyalty programs. Unleash your salon's potential and attract a flood of new clients.

Marketing & Sales

12 min

How much does it cost to open a nail salon in 2024 | Full expenses guide

Discover the comprehensive expenses guide for opening a nail salon in 2024. From rent and licenses to equipment and marketing costs, learn the ins and outs of starting a successful salon venture.

Entrepreneur essentials

11 min

How to sell beauty products to clients and not sound salesy

Want to boost your beauty product sales without sounding pushy? Discover expert tips on upselling, using product expertise, and planning promotions to keep your clients coming back for more.

Marketing & Sales

12 min

Your inventory: the good, the bad, and the money-saving. Tips for finding hidden savings

In the beauty business, we spend 10% to 25% of the revenue or even more on products and materials. Do you ever think that the inventory in stock is a substantial amount of money frozen in products stored in your warehouse?

Inventory insights

6 min

From appointment to amazing: techniques for a stellar salon experience

Want to make your salon a favorite spot for clients? Learn practical tips to enhance their experience, from pre-appointment communication to adding luxurious touches. Improve satisfaction, retention, and revenue with these straightforward strategies.

Marketing & Sales

6 min

Customer retention strategies to build strong relationships

Tired of seeing empty chairs? This article is your guide to building a loyal client base at your salon. Forget forced conversations — discover how to connect with clients, create a welcoming atmosphere, and keep them coming back for more.

Marketing & Sales

7 min

Building happy clients: 5 keys of managing client expectations

Frustrated by unhappy clients? You're not alone! This article gives you 5 practical tips to manage client expectations from the start. Learn how to set realistic goals, avoid headaches, and build trusting relationships with your clients.

Marketing & Sales

6 min

Relocation notice: how to inform about salon moving

Thinking of relocating your salon? We've got you covered! This guide helps you write a clear announcement for your clients. It keeps them informed about the move and even gets them excited for the new space.

Marketing & Sales

6 min

How to open a beauty supply store in 2024: steps to success

Starting a beauty supply store can be a profitable and exciting business venture, as long as you take the time to prepare properly. Find out how to open a beauty supply store in this guide!

How to... business

18 min

How to become a makeup artist In 2024 | Steps for becoming MUA

Want to become a successful makeup artist? This article provides you with the ultimate guide to achieving your dreams in the beauty industry. Learn about the education, skills, and tips necessary to succeed in this competitive field.

How to... business

6 min

How to start a hair business with no money 2024 | Practice-based guide

Ready to start your hair business but don't have any money to invest? Our practice-based guide has everything you need to know - from finding suppliers and staff to opening your doors. Read and start acting!

How to... business

13 min

Stand out from the crowd: craft a unique and memorable salon mission statement

Dive into the essentials of crafting a salon mission statement that embodies your brand's heart and guides your path. Learn practical tips and avoid common pitfalls to ensure your statement resonates deeply with clients and staff alike.

How to... business

10 min

How to create a more inclusive beauty salon

Want to make your salon a welcoming space for everyone? Our guide shows you how to create an inclusive salon, from training your staff to reaching out to the community.

Entrepreneur essentials

6 min

More than points: 5 salon loyalty strategies

Forget discounts — build loyalty. Discover 5 powerful salon programs proven to attract and retain clients. From classic points to exclusive VIP tiers, find the perfect fit to boost your business and turn one-time visits into lasting relationships.

Marketing & Sales

7 min

Salon pricing guide: find the perfect strategy for your business

Unlock the secrets to crafting prices that delight clients and fuel your salon's success. Explore market insights, package creation strategies, and profit-maximizing price adjustments.

Marketing & Sales

8 min

Everything you need to know on how to become a hairstylist

Thinking about a career in hairstyling? Discover how to become a hairstylist or hairdresser and find out what you need to kickstart your journey

How to... business

11 min

How much do barbershop owners make | Barber shop owner salary

Ever wondered how much barbershop owners make? Dive into our detailed analysis on barbershop owner salary, profitability strategies, and more. Unlock the secrets to a thriving business!

Entrepreneur essentials

8 min

How to become a distributor of beauty products

Dive into the essentials of becoming a successful cosmetic distributor. From research and internships to building an online presence, explore the key steps to establishing yourself in the beauty industry.

How to... business

6 min

How to become a cosmetologist in 2024 | Requirements, qualifications, skills

Considering a career in cosmetology? Unravel the journey from picking the ideal school to honing key talents. Delve into the advantages and challenges to see if this dynamic and artistic field aligns with your aspirations.

How to... business

9 min

How to become a piercer in 2024 | How to get a piercing apprenticeship

Embark on the intricate journey of becoming a professional body piercer. From selecting mentors to understanding training types, find your path in the piercing world.

How to... business

9 min

Can you do microneedling after Botox? Or before? Expert's answer

Explore the dynamics between two popular skincare treatments: microneedling and Botox. Dive into when and how to combine them, potential benefits, and crucial safety tips.

Beauty tips & hacks

8 min

How long does fibroblast results last?

Dive into the world of Plasma Fibroblast Therapy with this comprehensive guide. Discover how the treatment works, its longevity, and ways to extend its glow. Your ultimate roadmap to radiant, rejuvenated skin!

Beauty tips & hacks

6 min

Is hyaluronic acid good for acne, blackheads and other skin conditions?

Unlock the secrets of hyaluronic acid and its role in acne care. Get the lowdown on achieving that clear, luminous glow!

Beauty tips & hacks

9 min

Can I use hyaluronic acid and tretinoin together? Is it safe?

We break down what hyaluronic acid and tretinoin do, the pros and cons of using them together, and step-by-step tips to achieve that radiant glow. We'll help you combine these powerhouses safely and effectively!

Beauty tips & hacks

7 min

Microneedling vs. chemical peel | Comparing, using together & combining

Explore all about microneedling and chemical peels. Delve into how each method works and whether they can safely be combined. Get expert advice to make an informed decision for your skincare journey!

Beauty tips & hacks

6 min

How often can you do microneedling to get the best results for your face?

Dive into the world of microneedling with us as we explore what it is, how it works, and, most importantly, how often you should schedule your treatments for optimal skin health. Tailored advice for all skin types is included!

Beauty tips & hacks

7 min

10 amazing benefits of alginate masks: The secret to your flawless skin

Dive into the wonders of alginate masks! Uncover what they are and explore why they're an absolute necessity for your skincare routine.

Beauty tips & hacks

8 min

10 common skincare mistakes to avoid | How to stop damaging your skin

Unlock radiant skin: avoid common skincare mistakes! Discover expert tips to embrace a flawless complexion. Glow with confidence!

Beauty tips & hacks

9 min

How to start a beauty business 2024 | The ultimate guide

Learn how to start your own beauty business, from niche selection to marketing strategies. Expert advice for aspiring entrepreneurs

How to... business

14 min

How to find barbers to hire | Tips for hiring talented barbers

Discover effective strategies for hiring talented barbers. Explore tips on finding qualified barbers, leveraging online platforms, collaborating with barber schools, and attending industry events.

Entrepreneur essentials

11 min

How to get clients as a hair stylist

In the ever-evolving world of hairstyling, building a strong clientele is the key to success. Discover effective strategies and techniques to attract and retain clients in 2023.

Marketing & Sales

12 min

How to start a make-up artist business in 2024 | A step-by-step guide

Learn the main steps to start a successful make-up bar and begin your entrepreneurial journey in the beauty industry. Discover how to build a profitable and sustainable business by following our guide.

How to... business

12 min

How to open a tattoo shop in 2024: Step-by-step guide

Opening a tattoo shop can be a profitable and stable business venture if you take the proper steps. Find out how to start a tattoo shop in this guide and begin your journey!

Entrepreneur essentials

13 min

How to open a spa business in 2024: 8 essential steps

Ready to open a spa business in 2024? Our expert guide and actionable checklist cover everything from branding to staffing, making sure you have what it takes to succeed in this competitive industry. Don't miss out!

How to... business

13 min

How to become a barber in 5 steps in 2024 | Requirements, qualifications, skills

Unlock the secrets to a thriving barber career! Discover top tips for barber school, building a loyal clientele, refining skills & mastering the latest trends. Transform your passion into success!

How to... business

7 min

How to start a lash business in 2024 | Exhaustive tutorial

Discover how to start a lash business from scratch with our expert guide. From identifying your target market to building your brand, we cover it all. Don't miss out on this must-read article

How to... business

16 min

How to become a beauty influencer in 2024 | Step by step guide

Become a beauty influencer in 2024! Stay trendy, authentic & create quality content. Learn about finding a niche, engaging followers, collaborating & monetizing your influence.

Beauty tips & hacks

9 min

How to become a tattoo artist in 2024 | Step-by-step guide

Want to start a successful career in tattooing? Look at our ultimate step-by-step guide! From apprenticeships to building your portfolio, we've got you covered. Don't miss out on this comprehensive resource for aspiring tattoo artists!

How to... business

8 min

How much does a salon owner make | Average salon owner salary

Want to know how much a beauty business owner can make? Our comprehensive guide has got you covered. Explore the factors that affect salaries, discover industry trends, and get valuable tips for success in the beauty business.

Entrepreneur essentials

8 min

How much does a cosmetologist make | Average cosmetology salary

Are you interested in a career in cosmetology and want to know how much cosmetologists make? Check out our article to learn about the average cosmetology salary and the factors that determine it.

Entrepreneur essentials

8 min

How to build clientele as a hairstylist In 2024

To be a successful hairstylist in 2024, you must provide exceptional service and increase your client base. Here we provide tips on how to build a clientele as a hairstylist and boost your profit.

Marketing & Sales

12 min

How to open a barbershop in 2024 | The insider's guide

Learn this step-by-step guide on how to open a successful barbershop. From finding the right location to creating a business plan, we cover it all.

How to... business

17 min

Best inventory management strategies and how to develop your own

One of the ways to ensure your business is successful is to develop your own inventory management strategy. In this article, you will learn about the types of inventory strategies and how to develop your own

Inventory insights

7 min

Meet our beautiful editorial team

The Suplery blog. Learn how to increase profitability and grow your business with our guides and tips.

How to motivate team for sales: implementing staff incentives

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