The Suplery blog. Learn how to increase profitability and grow your business with our guides and tips.

Suplery visual — comparison of water, oil, and emulsion textures representing different vitamin bases.

Chemistry of beauty

11 min

Water vs oil vs emulsion: a pro guide to vitamin delivery

Discover how water-, oil-, and emulsion-based vitamin systems change how skincare works. Learn which base fits every client, how delivery systems boost results, and how to read formulas like a chemist — for faster, safer, smarter performance.

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Calm is a new luxury: wellness rituals reshape U.S. salons

Calm is currency. Discover how U.S. salons turn wellness rituals — from mindful touch to collagen teas — into profit and loyalty. Learn why calm, care, and connection are becoming the new competitive edge in modern beauty.

Beauty salon operations & Team management

12 min

Natural vs. synthetic vitamins: what really matters in pro beauty

Clients ask if vitamins are “natural” or “synthetic.” Pros know the truth: what matters is results, stability, and safety in the treatment room. Here’s the real story behind natural vs synthetic vitamins.

Chemistry of beauty

10 min

Why b.Skincare is the next big name in SPA cosmetics

b.Skincare isn’t just another jar. It’s a boutique spa cosmetics line designed to deliver science-backed results, retail-friendly pricing, and memorable client experiences that drive loyalty and revenue.

Suplery heroes

8 min

Inventory control differences across salons, spas, and barbershops

Inventory control isn’t glamorous, but it makes or breaks beauty businesses. This article reveals the differences in salon, spa, nail, barbershop, and medspa inventory management — and shows how to cut waste while boosting profit.

Inventory management in beauty business

10 min

From overhyped to actually repaired: why pros switch to Agua de Cielo

Stylists know bond builders aren’t enough. Agua de Cielo offers a complete toolkit — ampoules, masks, and retail care that keep margins healthy, results visible, and clients rebooking long after their first treatment.

Suplery heroes

8 min

Beauty salon backbar waste: how to reduce and save money

Over-pouring, open bottles, and leftovers add up fast. Discover how to stop backbar waste in your salon with simple fixes your team will actually use.

Inventory management in beauty business

9 min

Miracle Fruit Seed Oil®: clinically proven breakage control for pros

Stop client breakage, protect rebooks, and grow cash flow with Miracle Fruit Seed Oil®. Get proven pro protocols you can use in color, keratin, relaxer, and heat services.

Suplery heroes

8 min

Best salon inventory management software (2025): pricing, pros & cons

Discover the ultimate salon inventory software guide for 2025. Compare top platforms, reduce product waste, boost profits, and learn how leading salons effectively choose and implement inventory solutions.

Inventory management in beauty business

10 min

From stock chaos to profit: 6 salon inventory case studies

See how top salons streamlined inventory, slashed costs, and grew profits. Steal these proven strategies and turn your stockroom into a secret profit weapon.

Inventory management in beauty business

8 min

Salon inventory management: a guide to a successful business

Want to turn your salon into a profit machine? Dive into killer inventory tricks that save cash, thrill clients & make your biz shine. Click to steal the secrets!

Inventory management in beauty business

8 min

Cut inventory costs in salon: save on salon inventory & optimize stock

Unlock the secrets to slashing salon inventory costs! Boost profits by 10–15% with expert strategies and game-changing techniques to optimize stock and save thousands yearly.

Inventory management in beauty business

14 min

Social media marketing: 5 creative beauty salon ideas

Want your salon to grow online in 2025? This guide gives you 5 unique ideas to grab attention and watch your client base grow. Let's get your salon noticed!

Salon marketing

7 min

The role of vitamins in modern cosmetics

Ever wondered if natural Vitamin C is better than synthetic ascorbic acid? Or why synthetic Vitamin E is so common in skincare? This article explains the real differences, benefits, and myths about vitamins in cosmetics — so you can choose wisely.

Chemistry of beauty

11 min

How to promote your hair business on Instagram: expert tips

Discover expert tips to promote your hair business on Instagram. Learn strategic approaches, effective hashtags, engaging content ideas, and Instagram's features for success. Elevate your salon's online presence and attract a wider audience.

Salon marketing

8 min

Differentiate your SPA: creative 10 SPA marketing ideas

Cultivate client loyalty and elevate your SPA with these 10 innovative marketing strategies. From spa subscription boxes to AI-powered treatment plans, this guide empowers you to transform your business.

Salon marketing

8 min

5 best salon marketing ideas to boost your business

Discover the ultimate salon marketing guide! Uncover 5 brilliant ideas to skyrocket your business, from social media strategies to loyalty programs. Unleash your salon's potential and attract a flood of new clients.

Salon marketing

11 min

Build trust building sales: effective salon sales techniques

Discover practical sales techniques to boost your salon's revenue and client satisfaction. Learn how to effectively cross-sell, upsell, and build trust with your clients. Implement these straightforward strategies and watch your salon succeed.

Salon marketing

6 min

Attract, retain, and delight: a guide to building your salon clientele

Today, simply offering quality services isn't enough. This guide explores data-driven personalization, silent appointments, eco-friendly practices, and more to help you elevate your client experience and build lasting loyalty.

Salon marketing

8 min

The road to salon success: 5 expert tips for owners

Dive into the essentials of running a successful hair salon. From client relations to business strategies, this guide offers top tips for salon owners to thrive in the competitive beauty industry.

Salon business

5 min

Six clever ways to diversify your salon’s revenue streams

Running a salon isn’t just about appointments. This article gives you six smart ways to diversify your income. From selling memberships to leasing space, it’s packed with ideas to keep the cash flowing and your business future-ready (without the stress).

Salon business

8 min

Stress-free salon sales: train your team to recommend with confidence

Struggling to get your salon team comfortable with selling? Learn practical ways to help staff recommend products naturally, improve client experiences, and boost sales—without feeling pushy or awkward. Simple, useful tips for any salon owner.

Beauty salon operations & Team management

11 min

Decode client feedback: listen effectively and boost client retention

Want to know if your clients are truly happy — or just being polite? This article breaks down the best ways to measure client satisfaction, track what really matters, and fix what’s not working. Simple, practical — just useful insights for your salon.

Salon client management

16 min

How to sell beauty products to clients and not sound salesy

Want to boost your beauty product sales without sounding pushy? Discover expert tips on upselling, using product expertise, and planning promotions to keep your clients coming back for more.

Salon marketing

12 min

5 profitable beauty business ideas to explore in 2025

Check out our guide on five fresh beauty business ideas for 2025! Perfect for anyone looking to start something new in the beauty industry.

Salon marketing

7 min

Reducing salon costs: effective strategies for expense management

Struggling to manage salon expenses? This article breaks down simple ways to cut costs without sacrificing quality. Find tips you can actually use to keep your salon running smoothly and profitably.

Beauty salon operations & Team management

13 min

How to make a salon Instagram bio to increase client base

Unlock the power of a captivating salon Instagram bio to boost your client base. Optimize elements, create compelling descriptions, and use specialized hashtags. Elevate your online presence and attract more clients. Read now!

Salon marketing

8 min

How to motivate team for sales: implementing staff incentives

Are you stuck in a rut with your salon sales? Your team could be the key to unlocking greater success! This guide delves into how staff incentive programs might inspire stylists and increase your bottom line.

Beauty salon operations & Team management

5 min

5 tips how to upsell salon services: elevate your salon business

Looking for new ways to boost your salon's earnings? Our 5 tips on upselling can really help. Give it a read!

Salon marketing

6 min

How to inform salon clients about price increases (and keep them)

Navigating price adjustments in the salon industry can feel like walking a tightrope. It's crucial for growth, yet the impact on valued clients is a real concern. This guide aims to empower you to craft a transparent salon price increase notice.

Salon client management

9 min

Building strong client relationships: from service to friendship

This article is a guide for salon owners who want to turn their clients into loyal fans. It goes beyond giving great service – it teaches you how to build relationships that keep people coming back.

Salon client management

5 min

Salon equipment: buying, leasing, or renting? Pros & cons

Looking to outfit your salon? This straightforward guide covers the pros and cons of buying, leasing, or renting equipment. Find out which option is best for you to make a smart, informed decision.

Inventory management in beauty business

7 min

Salon culture: why is it so important

Discover how to foster a welcoming salon culture that celebrates diversity and inclusivity, making every client and staff member feel valued.

Beauty salon operations & Team management

4 min

How to increase salon revenue: 7 proven strategies for success

Unlock the secrets to crafting prices that delight clients and fuel your salon's success. Explore market insights, package creation strategies, and profit-maximizing price adjustments.

Salon marketing

8 min

Salon policies: 8 essential rules every salon needs

Navigate salon policies with ease: learn about cancellation rules, salon etiquette, and the creation of a respectful environment for clients and staff alike.

Beauty salon operations & Team management

9 min

Salon recruitment plan: 5 tips for building a stellar team

Unlock the secrets to assembling a dream salon team with our guide. Learn the ins and outs of creating a successful salon recruitment plan, from defining your needs to onboarding.

Beauty salon operations & Team management

5 min

The ultimate guide to salon hygiene and infection control

Discover the essentials of salon hygiene in this guide. Learn practical tips and legal requirements to keep your beauty business clean, safe, and thriving.

Beauty salon operations & Team management

7 min

Building a successful salon branding strategy: a step-by-step guide

Dive into our guide on salon branding strategies. Learn how to define your salon's unique identity, connect with your audience, and stand out in the beauty industry. Simple, practical tips await!

Salon marketing

11 min

Salon management: 5 tips to increase your salon’s success

Learn essential salon management skills, from staff management to efficient operations. Your path to thriving in the beauty industry starts here!

Salon business

8 min

How to get lash clients to grow your business

Unlock the secrets of how to get lash clients! Discover proven strategies to attract new clients fast, build long-term relationships, and establish yourself as a go-to lash expert.

Salon marketing

12 min

Cost to open a nail salon in 2025 | Expenses guide

Discover the comprehensive expenses guide for opening a nail salon in 2025. From rent and licenses to equipment and marketing costs, learn the ins and outs of starting a successful salon venture.

Salon business

11 min

Salon inventory tips: how to find hidden savings

In the beauty business, we spend 10% to 25% of the revenue or even more on products and materials. Do you ever think that the inventory in stock is a substantial amount of money frozen in products stored in your warehouse?

Inventory management in beauty business

6 min

How to become a tattoo artist in 2025 | Step-by-step guide

Beauty salon inventory management strategy: how to develop one

How to start a hair business with no money 2025 | Practice-based guide

Is hyaluronic acid effective for acne & blackheads?

How to open a beauty supply store in 2025: steps to success

How to become a makeup artist In 2025 | Steps for becoming MUA

How to become a cosmetologist in 2025: requirements & key skills

How to open a tattoo shop in 2025: step-by-step guide

How to become a piercer in 2025: requirements & key skills

How much does a cosmetologist make | Average cosmetology salary

How to build clientele as a hairstylist in 2025

Craft a unique & memorable salon mission statement

How to find barbers to hire | Tips for hiring talented barbers

How to become a beauty influencer in 2025 | Step by step guide

10 common skincare mistakes to avoid | How to stop damaging your skin

From appointment to amazing: techniques for a stellar salon experience

Customer retention strategies to build strong relationships

How to get clients as a hair stylist

Building happy clients: 5 keys of managing client expectations

Relocation notice: how to inform about salon moving

Complete list of necessary equipment for your beauty salon

How to become a distributor of beauty products

How to create a more inclusive beauty salon

More than points: 5 salon loyalty strategies

Salon pricing guide: find the perfect strategy for your business

How to become a hairstylist: everything you need to know

How much do barbershop owners make | Barber shop owner salary

Microneedling after Botox: expert advice on safe timing

How long does fibroblast results last?

Can I use hyaluronic acid and tretinoin together? Is it safe?

Microneedling vs. chemical peel: comparison & combining tips

Microneedling frequency: how often to get best results?

10 benefits of alginate masks for flawless skin

How to start a beauty business 2025 | The ultimate guide

How to start a make-up artist business in 2025 | A step-by-step guide

How to open a spa business in 2025: 8 essential steps

How to become a barber in 5 steps in 2025 | Skills & Requirements

How to start a lash business in 2025 | Exhaustive tutorial

How much does a salon owner make | Average salon owner salary

How to open a barbershop in 2025 | The insider's guide

Meet our beautiful editorial team

The Suplery blog. Learn how to increase profitability and grow your business with our guides and tips.

Water vs oil vs emulsion: a pro guide to vitamin delivery

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