🧴 A salicylic acid foaming cleanser from CIRCADIA built for oily, acne-prone, and congested skin — the kind of client whose results depend on what happens before anything else touches their face.

Salicylic acid works as a BHA that penetrates into the follicle, loosening the keratin and sebum plugs behind blackheads and congestion rather than just cleansing the surface. That makes it a functional active cleanse step in any facial protocol targeting congestion — priming follicles ahead of extraction or exfoliation, which can improve extraction ease and reduce trauma. Panthenol counterbalances the drying effect a BHA cleanser can produce, so daily retail use stays comfortable without tightness or irritation. The sulfate-free surfactant system handles makeup, oil, and environmental buildup without the harshness that discourages consistent use.

It also converts: after a congestion-clearing facial, it's a natural retail recommendation as the at-home maintenance step between professional services.

A fit for estheticians whose acne and congestion clients need a cleanser that bridges the treatment room and home-care routine.

• Pore-clearing exfoliation: Salicylic acid penetrates deep into the pore opening to dissolve the sebum and keratin buildup that causes blackheads and congestion, leaving pores visibly clearer with regular use.
• Oil control and sebum reduction: The formula reduces the appearance of excess surface oil during and after cleansing, making it suited to oily and combination skin types prone to shine and blemishes.
• Thorough yet skin-considerate cleansing: A dual-surfactant system — Sodium C14-16 Olefin Sulfonate paired with Cocamidopropyl Betaine — removes makeup residue, environmental impurities, and excess oil without the harshness of traditional sulfate cleansers, making it appropriate for daily professional or home-care use.
• Post-cleanse skin comfort: Panthenol (Provitamin B5) helps counteract the drying effect that BHA cleansers can produce, supporting a comfortable, non-tight feeling after rinsing — an important factor for clients using the product daily as part of an acne or congestion management routine.

Salicylic Acid: A beta-hydroxy acid that is oil-soluble, allowing it to penetrate into pores and dissolve the keratin plugs that cause congestion. At its functional concentration in a leave-brief rinse-off cleanser, it works at the follicle opening to loosen blackheads, reduce clogged pores, and gently exfoliate the skin surface, supporting clearer texture with consistent use.

Panthenol - known as Provitamin B5: A water-soluble derivative of vitamin B5 that adsorbs onto the skin surface during cleansing, helping to counteract the drying and stripping effect of surfactants. It supports a comfortable skin feel after rinsing, reducing tightness or irritation that can accompany repeated use of an exfoliating cleanser on oily or blemish-prone skin.

1. Dispense a small amount — approximately almond-sized — onto clean fingertips.
2. Apply to the client's damp face and gently work into a lather using circular motions across the full face, focusing on congested or oily zones such as the T-zone, nose, and chin.
3. Allow brief contact for 30–60 seconds to permit salicylic acid to act at the pore surface.
4. Rinse thoroughly with lukewarm water until no residue remains.
5. Pat the face dry with a clean towel.
6. Follow with the appropriate next step in the treatment protocol — toner, treatment serum, or moisturizer — as indicated for the client's skin type.

Integrating into a professional facial service

This cleanser works effectively as the active cleanse step in a professional facial for oily or acne-prone clients — use it in place of a neutral cleanser when the service calls for pre-exfoliation of congested skin. The salicylic acid contact during cleansing primes the follicles before extraction or professional exfoliation steps, which can improve extraction ease and reduce extraction-related trauma. For clients with reactive or sensitized skin alongside congestion, consider extending the rinse phase to minimize residual BHA contact. This is also a strong retail conversion product: after a congestion-clearing facial, professionals can recommend it as the client's home-care cleanser, framing it as the maintenance step between professional services.