💇 A sulfate-free cleanse-and-condition system built for all hair types — including color-treated and chemically processed — that delivers cuticle-smoothing results without compromising moisture balance.

🧪 The sulfate-free surfactant system lifts buildup and scalp oils effectively while soy amino acids work at the cuticle level to reduce surface roughness. The conditioner follows with a cationic emulsion base — Moringa Oil, Argan Oil, and Lecithin — that targets detangling, frizz reduction, and softness in a single 3–5 minute contact window. The shared botanical matrix keeps the protocol consistent across your most sensitive guest profiles.

✨ Salon sizing supports high-volume service days, and the sulfate-free positioning makes it an easy conversation for color clients asking what to use between appointments.

A reliable foundation protocol for practices running back-to-back color, chemical, or smoothing services where moisture retention matters at every step.

FOBI Pure & Clean Shampoo — 1000 mL

• Thorough, Non-Stripping Cleanse: The three-surfactant glucose-derived blend removes scalp oils, buildup, and impurities effectively while avoiding the dryness and frizz that sulfate-based shampoos can leave behind, making it suitable for all hair types including color-treated and chemically processed hair.
• Cuticle Smoothing After Cleanse: Soy amino acids briefly bind to the hair's outer cuticle during the rinse, helping to reduce surface roughness and leaving strands with improved smoothness and a natural radiance immediately after washing.

FOBI Pure & Hydrating Conditioner — 1000 mL

• Instant Detangling and Manageability: The cationic conditioning base (Behentrimonium Chloride with Cetearyl Alcohol and Glyceryl Monostearate) electrostatically bonds to the hair's negatively charged surface, smoothing cuticles and dramatically reducing friction so hair combs through easily with minimal breakage during detangling.
• Deep Moisture and Softness: Lecithin, Moringa Oil, and Argan Oil work together during the 3–5 minute contact time to deliver phospholipid and fatty acid conditioning to the cuticle surface, restoring softness and moisture to dry or processed hair.
• Cuticle Smoothing and Frizz Reduction: The emollient oil complex coats the cuticle and seals the surface, reducing the micro-lifting of cuticle scales that causes frizz and rough texture, leaving hair visibly smoother and reflecting light more evenly for a shinier appearance.
• Surface Strengthening and Cuticle Repair Support: Soy amino acids adsorb onto hair's surface during the conditioning period to temporarily fill micro-gaps in the cuticle layer, while Tocopherol helps protect the cuticle's lipid layer from oxidative damage, together contributing to visibly stronger-feeling, more resilient hair.

FOBI Pure & Clean Shampoo — 1000 mL

Decyl Glucoside / Disodium Lauryl Sulfosuccinate / Lauryl Glucoside — Glucose-Derived Mild Surfactant System: Three mild, non-sulfate surfactants working together to cleanse the scalp and hair by lifting oils, product buildup, and impurities without the harsh stripping associated with traditional sulfates, leaving hair feeling clean yet retaining its natural moisture balance.

Glycine Soja (Soy) Amino Acids: Soy-derived amino acids that can briefly adsorb to the hair's surface during the wash cycle, temporarily filling micro-gaps along the cuticle to support smoothness and a healthy-looking finish even in a rinse-off format.

FOBI Pure & Hydrating Conditioner — 1000 mL

Cetearyl Alcohol / Behentrimonium Chloride / Glyceryl Monostearate — Cationic Conditioning Emulsion Base: A classic cationic emulsion system where Behentrimonium Chloride electrostatically bonds to the negatively charged hair shaft to deliver detangling and smoothing, while Cetearyl Alcohol provides the fatty alcohol structure for slip and body, and Glyceryl Monostearate stabilizes the emulsion and contributes a soft, conditioned feel.

Lecithin: A phospholipid structurally similar to the lipid bilayers in the hair cuticle, Lecithin helps restore the surface lipid layer to hair that is dry or chemically compromised, improving moisture retention, softness, and the overall feel of the strand during the 3–5 minute conditioning window.

Moringa Oleifera Seed Oil - known as Moringa Oil: Rich in oleic acid and behenic acid, Moringa Oil coats and partially penetrates the hair cuticle during the conditioning contact period, providing emollient softness, reducing surface friction, and imparting a smooth, manageable finish after rinsing.

Argania Spinosa Kernel Oil - known as Argan Oil: A lightweight oil high in oleic and linoleic fatty acids plus Tocopherol, Argan Oil contributes additional emollient conditioning and cuticle-sealing properties alongside the Moringa Oil, helping reduce frizz and add shine to the finished style.

Glycine Soja (Soy) Amino Acids: Soy-derived amino acids adsorb to the hair's surface and can temporarily fill micro-damage along the cuticle, supporting the smoothing and strengthening feel that the conditioning base delivers, with the 3–5 minute contact time providing more opportunity for adsorption than in the shampoo step.

Tocopherol - known as Vitamin E: A lipid-soluble antioxidant that travels with the oil phase of the conditioner to the hair surface, helping protect the cuticle lipid layer from oxidative stress during the conditioning contact period, contributing to longer-lasting shine and color vibrancy.

1. Wet hair thoroughly with warm water to open the cuticle for effective cleansing.
2. Apply an ample amount of Pure & Clean Shampoo to the scalp. Massage gently with fingertips to build a lather, covering the nape and crown. Rinse thoroughly until water runs clear.
3. Squeeze out excess water from the hair, then dispense Pure & Hydrating Conditioner — approximately a quarter-sized amount for short hair, a half-dollar amount for medium-length hair, and more for long or thick hair.
4. Apply the conditioner from mid-lengths to ends, concentrating on the most porous or damaged sections. Avoid direct application to the scalp.
5. Gently detangle with fingers or a wide-tooth comb to ensure even distribution.
6. Allow the conditioner to absorb for 3–5 minutes, then rinse completely with lukewarm water.
7. Proceed with desired FOBI finishing products or styling services.

Pro Application Notes

For clients with fine or oily hair, focus the conditioner on ends only and reduce the contact time to 2–3 minutes to avoid weighing hair down. For color-treated or chemically processed hair, extend the contact time to the full 5 minutes and use slightly cooler rinse water to maximize cuticle sealing after conditioning. The liter size is optimized for high-volume salon use — portion control during application helps manage cost-in-use, particularly on medium-length guest profiles where the quarter-to-half-dollar guideline significantly reduces waste over a full service day.